Case Studies
Real strategies. Real results.
Explore how Alfa Tech Industries combines social media branding and performance marketing to create awareness, generate qualified leads and support sales growth.
Matter introduced India's first geared electric bike to Chennai — a market familiar with EV scooters but completely new to EV motorcycles with a manual gearbox.
- Client Matter — Perumbakkam, Chennai
- Project Start January 2026
- Flagship Model Matter Aera — India's First Geared EV Bike
- Industry Electric Vehicle — Automobile
- Core Challenge Educate the market & generate qualified leads simultaneously
Built a strong digital presence to familiarise Chennai audiences with the geared EV concept and position Matter Aera as a futuristic performance bike.
- Instagram Marketing Visual storytelling & product showcases
- Facebook Strategy Community building & local audience engagement
- Reels & Campaigns Short-form video content for organic reach
- Product Awareness Educating audiences on the geared EV concept
- Localized Branding Chennai-centric tone, culture & language
Launched Meta performance campaigns targeting high-intent buyers with conversion-optimised ad funnels after establishing social visibility.
- Geo-Targeting Chennai-specific audience segmentation
- EV Buyer Profiles Interest-based targeting of EV enthusiasts
- Auto Enthusiasts Motorcycle & performance vehicle segments
- Test Ride Campaigns Action-driven ads for showroom visits
- Funnel Optimisation Continuous A/B testing on cost per lead
Combining social branding with performance marketing helped Matter successfully launch a new EV category in Chennai with measurable business growth.
- Qualified Leads 2000+ leads generated
- Vehicles Sold 80+ units sold in 4 months
- Brand Growth Strong social media presence established in Chennai
- Showroom Inquiries Consistent increase in walk-ins & test ride requests
- Brand Recall Stronger EV bike awareness across Chennai market
Matter EV Chennai Marketing Case Study
Marketing Challenge
The campaign focused on educating Chennai audiences about geared electric motorcycles while generating qualified leads.
Social Media Branding
Instagram, Facebook, reels, product storytelling and localized branding were used to build awareness around the EV motorcycle category.
Performance Marketing
Meta campaigns used Chennai-specific targeting, EV buyer profiles, auto enthusiast segments and conversion-focused funnels.
Reported Results
The supplied case study reports 2,000+ qualified leads and 80+ vehicles sold within four months.
Frequently Asked Questions
Answers about the Matter EV Chennai marketing case study.
What was the Matter EV Chennai marketing challenge?
The campaign focused on educating the Chennai market about geared electric motorcycles while generating qualified leads for Matter Aera.
Which digital marketing services were used?
The supplied case study covers social media branding, Instagram and Facebook marketing, reels and campaigns, localized branding, Meta performance marketing, geo-targeting and conversion-focused funnels.
How many leads were generated?
The case study reports more than 2,000 qualified leads during the campaign.
How many vehicles were sold?
The case study reports more than 80 Matter EV units sold within four months.
Where was the campaign focused?
The campaign was focused on the Chennai market with localized audience segmentation and communication.
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