Matter introduced India's first geared electric bike to Chennai — a market familiar with EV scooters but completely new to EV motorcycles with a manual gearbox.

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  ClientMatter — Perumbakkam, Chennai
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  Project StartJanuary 2026
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  Flagship ModelMatter Aera — India's First Geared EV Bike
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  IndustryElectric Vehicle — Automobile
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  Core ChallengeEducate the market & generate qualified leads simultaneously

Built a strong digital presence to familiarise Chennai audiences with the geared EV concept and position Matter Aera as a futuristic performance bike.

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  Instagram MarketingVisual storytelling & product showcases
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  Facebook StrategyCommunity building & local audience engagement
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  Reels & CampaignsShort-form video content for organic reach
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  Product AwarenessEducating audiences on the geared EV concept
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  Localized BrandingChennai-centric tone, culture & language

Launched Meta performance campaigns targeting high-intent buyers with conversion-optimised ad funnels after establishing social visibility.

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  Geo-TargetingChennai-specific audience segmentation
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  EV Buyer ProfilesInterest-based targeting of EV enthusiasts
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  Auto EnthusiastsMotorcycle & performance vehicle segments
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  Test Ride CampaignsAction-driven ads for showroom visits
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  Funnel OptimisationContinuous A/B testing on cost per lead

Combining social branding with performance marketing helped Matter successfully launch a new EV category in Chennai with measurable business growth.

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  Qualified Leads2000+ leads generated
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  Vehicles Sold80+ units sold in 4 months
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  Brand GrowthStrong social media presence established in Chennai
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  Showroom InquiriesConsistent increase in walk-ins & test ride requests
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  Brand RecallStronger EV bike awareness across Chennai market