Search engine marketing

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Search engine marketing

Search Engine Marketing Search Engine Marketing (SEM) is a digital marketing strategy that aims to increase a website’s visibility on search engine results pages (SERPs) through paid advertising and optimization techniques. SEM encompasses both paid search advertising (Pay-Per-Click or PPC).Here’s a breakdown of SEM: Paid Search Advertising (PPC): In PPC advertising, advertisers bid on keywords… Continue reading Search engine marketing

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